Why COY?

The labels we give people—strong, smart, funny, hot, founder, vegan —are often the very reason we don't check in.

People are always more than the labels we give them.

Check on your strong friend.

Check on your funny friend.

Check on your DJ friend.

Check on your yoga friend.

Check on your skater friend.

Check on your f***** friends.

If someone came to mind while reading this, you know what to do.